The struggle is real. I don’t think I need to go into much detail about the east coast/west coast battle it seems we have when it comes to explaining the value of qualitative research. I encourage you to use the post below, and in your own words, express why the world, and your agency, can benefit from using qualitative data. This can be via a one on one meeting, a full presentation (don’t forget to use the cute doggie pic!), or a comment below. I didn’t provide answers in this post because each project and agency needs are unique.
What does qualitative data tell us? Really.
Isn’t it just a bunch of light and fluffy quotes?
Or maybe it’s just a lot of words cut and assembled together…
I could never really get into the “science” of the whole thing. I need methods and rigor please!!!
C’mon, what’s the purpose?
Our funders don’t want to see it…stories do not equal $$$$
We’re taking people’s valuable time to write in comments or participate in a interview or focus group. For what?
WHY do we even bother with qualitative data?